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The world’s biggest Big Brother franchise and Africa’s most popular reality TV show, Big Brother Naija, received a Certificate of Excellence at the 2023 SABRE Awards Africa in the Integrated Marketing category.
This win comes after a successful debut season of the Big Brother Titans and a SABRE EMEA 2023 nomination.
Big Brother Naija, and by extension, MultiChoice Nigeria, is one of four other major entertainment companies awarded this season, albeit in different categories.
While MultiChoice and Warner Bros received Certificates of Excellence for Integrated Marketing, Disney and Prime Update also picked up certificates in other categories.
The 2023 SABRE Africa Awards, which was held as part of the 2023 African Public Relations Conference in Lusaka, Zambia, is organised by PRovoke Media.
The SABRE Africa Awards is a prestigious award recognising excellence in strategic branding, reputation management, and public relations across the African continent.
Winning a Certificate of Excellence at this award is a significant organisational achievement.