The President/Executive Producer, All Africa Music Awards, AFRIMA, Mike Dada, would be sharing his thought at the BridgeAfric’s Southern Africa launch in Malawi on March 23, 2024.

It is in continuation of promoting and showcasing African artistes, providing them with platforms to reach a global audience beyond their home countries,

BridgeAfric is a revolutionary initiative aimed at connecting African artistes and industry professionals across the continent led by the dynamic Victoria Nkong.

Also Read:

With the theme; importance of fostering collaboration within the African music community, Dada would be speaking on the significance of working together in promoting African music on a global scale.

In his statement, the AFRIMA President noted that there are potential for growth and success that come from uniting artistes, producers, and other stakeholders in the industry.

Dada, who lauded BridgAfric for its efforts in connecting Malawians artistes with industry professionals, helping them to build their careers and reach a wider audience, said he is committed to supporting initiatives like BridgAfric that empower African artists and promote the rich diversity of African music. He believes that by working together, they can create a more vibrant and inclusive music industry that celebrates the talent and creativity of artists from across the continent.

“This is very significant for the growth, development and promotion of the arts and music industry in Africa, especially when you look at it from the point of view of collaborations, the Malawi music industry and connecting to the center of the journey of the ongoing movements and the development of the African industry to the global audience,” Dada submitted.