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How the Shapewear Industry is Changing Over the Years



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The shapewear industry is changing over the years. What was once a shameful practice has now become an industry that empowers women to feel beautiful and confident. The market for shapewear has grown to a mature size, with brands such as SKIMS, Heist, and Trafilea pioneering new trends and breaking down old barriers. As we move into the future, the industry will continue to evolve. Here are some of the ways that shapewear is changing and what it means for consumers.

The 1920s and 1930s era

First, women have always been obsessed with the perfect figure. The perfect figure, for thousands of years, was centered around a small waist. In the 1920s, the small waist was still considered desirable, and shapewear helped achieve it. In the 1930s, women also wore shapewear to achieve their perfect figure. In the 1940s, the shapewear industry changed dramatically. Today’s shapewear comes with more accessories and options than ever before.

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When shapewear bodysuits first became popular, women wore corsets. During this time, corsets were made from hard materials and could be dangerous to wear. However, after the first World War, the shapewear industry began to focus on areas other than the waist. In 1959, Lycra, a stretchy fabric, was commercially introduced. Lycra enables shapewear to stretch and hold a shape without clasps.

Shapewear popularity

The popularity of the shapewear category has partly been fueled by Silicon Valley investment. Y Combinator in 2020 backed the company Honeylove, a San Francisco company founded by Betsie Larkin, who was obsessed with finding good shapewear. In addition to Y Combinator, Kim Kardashian also started a new brand, SKIMS, in 2020 which has become an overnight sensation. She says that wearing shapewear does not conflict with her values.

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Earlier, achieving an ideal figure was a difficult task. There were no other clothing options except for corsets and girdles. The metal material made these garments dangerous to wear for long periods and could even deform bones. Now, there are modern shapes that compliment virtually every figure. The only question is, which ones are best for you? There are many different options out there and a new trend is always emerging.

 

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Ancient Greek women and shapewear

The history of shapewear dates back to ancient Greece. Ancient Greek women wore special belts to constrict the abdomen, and Mesopotamian women wore the first girdles in their devotion to the female gods. Today, this industry has grown and evolved with the times. It is now as important as ever to choose the right style and size to suit your needs. And remember that you will be the one wearing shapewear, so make sure you choose wisely.

The market for shapewear and compression wear is growing across the world. The growth of this industry is driven by an increase in disposable income among consumers and improvements in the technology used to create shapewear. With these advances, the market is expected to continue to grow in the coming years. With these developments, shapewear is set to be more accessible and more versatile than ever before. So, make sure you check out the latest trends and make your purchase today at wholesale shapewear.

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