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How To Be An Influencer & Things To Not Do As A Brand Influencer In Nigeria

Brand influencing is an art that if not done properly might not yield the desired result. It can be said to be the process of maximizing your social media prowess to promote a brand and get people to know, purchase and be a part of that brand. Becoming an influencer is something that is gaining ground in today’s world thanks to the advent and growth of social media.
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So here is how to become an influencer in Nigeria;
Create Social Media Accounts
Brand influencing is done on social media, so how can you become one when you are not on social media where all the actions happen. So, go ahead and create a social media account, and write a very captivating bio, very important.
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Know What You Want

You definitely have to know what you want, if you desire to be an influencer in Nigeria and beyond because the influencing world is infinite. Questions like what kind of influencer do I want to be, (beauty, fashion, music, sports, food, influencer, etc), and how do I intend to stand out. The moment you can answer these questions it will make what you want to achieve clearer.\"\"

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Be Social Media Savvy
This is one of the key factors when it comes to how to become an influencer because social media platforms are what influencers leverage to influence people and brands. Platforms like Instagram, YouTube, Whatsapp, Tik-Tok, Twitter, etc should be familiar to you because that is literally your market space.
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Quality Content

Another step to becoming an influencer is to put out quality content. Whether you are the one shooting the video, taking the picture, etc, make sure you make use of quality equipment which will in turn gives a very good output. The end product matters, the look of the entire content.\"\"\"\"
Captions and Hashtags
This is where the creative part of you comes in. Being an influencer is not about being pretty, but how creative you can be when it comes to putting out content and achieving the desired result of having people purchase, visit and be part of the brand you are putting out there. Your captions and hashtags must be current, relatable, and on point all the time.
Reach Out To Brands
Sometimes you don’t wait for brands to come to you because technically they might not, so you go to them and show how good you are, when it comes to creating content, making people acknowledge by engaging in the content and pushing them further to purchase that content.\"\"\"\"
Things To Not Do As A Brand influencer
Saying “Yes” to Any Brand That Approaches You
Your ability to be available yet scarce will always make you stand out, and be needed by people. Never say yes to every brand that comes to you, because technically not all of them will resonate with your ideals and value which is important.
Using Hashtags Poorly
When you have the wrong hashtags your reach is limited. Always be on trends so you know the right hashtag to make use of.
Mostly Sponsored Content
Brand influencing is about making money, but sometimes, don’t let the money always come first, sometimes look beyond the money, and put out content that has other purposes. This will help your audience know that you are an all-rounder.
Posting Irrelevant Content
A brand influencer is a content creator, and the kind of content you put out is what makes people love and want to follow you. So, ensure not to put out irrelevant content so as not to derail your followers.\"influencer\"\"influencer\"Trending video of the day;

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AFRIMA President speaks on fostering collaboration within African music community as BridgeAfric launches in Malawi |

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The President/Executive Producer, All Africa Music Awards, AFRIMA, Mike Dada, would be sharing his thought at the BridgeAfric’s Southern Africa launch in Malawi on March 23, 2024.

It is in continuation of promoting and showcasing African artistes, providing them with platforms to reach a global audience beyond their home countries,

BridgeAfric is a revolutionary initiative aimed at connecting African artistes and industry professionals across the continent led by the dynamic Victoria Nkong.

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With the theme; importance of fostering collaboration within the African music community, Dada would be speaking on the significance of working together in promoting African music on a global scale.

In his statement, the AFRIMA President noted that there are potential for growth and success that come from uniting artistes, producers, and other stakeholders in the industry.

Dada, who lauded BridgAfric for its efforts in connecting Malawians artistes with industry professionals, helping them to build their careers and reach a wider audience, said he is committed to supporting initiatives like BridgAfric that empower African artists and promote the rich diversity of African music. He believes that by working together, they can create a more vibrant and inclusive music industry that celebrates the talent and creativity of artists from across the continent.

“This is very significant for the growth, development and promotion of the arts and music industry in Africa, especially when you look at it from the point of view of collaborations, the Malawi music industry and connecting to the center of the journey of the ongoing movements and the development of the African industry to the global audience,” Dada submitted.

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South African billionaire commits suicide

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A South African billionaire, Markus Jooste has committed suicide as he was found dead with a gunshot wound near Cape Town.

It was reported that the billionaire shot himself in the head while taking a walk just few minutes from his Stellenbosch home.

The former Steinhoff CEO had been involved in an accounting fraud scandal as he got a hefty fine on Wednesday.

Police are investigating, stating that no foul play is suspected.

“It is alleged that the victim sustained a gunshot wound at around 1520 (local time) at Kwaaiwater and succumbed to death on his way to hospital,” Western Cape police spokesperson Colonel Andre Traut said in a statement.

Jooste’s death comes after a fine from the Financial Sector Conduct Authority for false financial statements linked to Steinhoff’s near-collapse in 2017 due to accounting irregularities. 

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El-Rufai Speaks On Dumping APC For SDP

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A former Governor of Kaduna State, Nasir El-Rufai, has denied rumours of his planned defection of the All Progressives Congress (APC) to the Social Democratic Party (SDP).

El-Rufai made an unexpected appearance at the SDP National Secretariat in Abuja on Wednesday.

The National Chairman of the SDP, Shehu Musa Gabam, and other chieftains of the party received the former Kaduna governor.

Reacting in a statement on Thursday issued by his spokesman, Muyiwa Adekeye, El-Rufai said he only visited the SDP headquarters to return a visit to the party’s chairman.

The former Minister said Gabam was among his friends who took part in the break of the Ramadan fast (Iftar) at his house in Abuja on Tuesday.

El-Rufai said he is known for being open and forthright, adding that his political decisions would not be subjected to speculation.

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