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Invest in Nigeria’s ‘new oil’, Lai Mohammed woos foreign investors

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Factual Pursuit of Truth for Progress

The Minister of Information and Culture, Alhaji Lai Mohammed, has urged investors from France and across the globe to invest in the nation’s new oil.

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The minister who made the call at the Nigeria International Partnership Forum in France described the nation’s entertainment sector and Tv market as “Nigeria’s new oil with 24 million Tv households and the largest in Africa’’.

The event attended by President Muhammadu Buhari and business moguls from Nigeria and France was organised to spotlight Nigeria’s immense trade and investment opportunities

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According to Lai Mohammed, Nigeria is the Africa music and entertainment capital and has the continent’s largest Tv market with high growth potential.

He said with the ongoing Digital Switch Over (DSO) there were potential for investments in the manufacturing of Set-Top-Boxes, content provision and requisite technology.

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“Moving from analogue to digital television broadcasting means we will have more channels and more contents,

“The Nigeria Tv market has about 100 million subscribers in the rural areas and also about 98 million in the urban settlement while the annual Tv subscription revenue is about 80 million US Dollar.

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“The advert spent as at 2020 is about 490 million USD and as digital transformation is ongoing we are looking at 1.47 billion advert revenue,’’ he said.

Mohammed said besides the TV market, Nigeria has Africa largest internet and social media economy with 107 million active internet users, 33 million active social media users and an annual ad spent of about 233 million US dollars.

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He said Nigeria is projected to be the fastest-growing media and entertainment market in five-year times with a 12.1 compound annual growth rate.

According to him, the market growth is currently driven by subscription revenue which accounted for 72.26 per cent, while TV advertising accounted for 21.3 per cent.

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“This is what exactly we want to change with DSO because, only about two or three companies in Nigeria today are involved in a subscription while we have hundreds of Tv stations, producers, writers and Directors.

“We want to revise it to ensure that about 70 per cent of our revenue will come from content producers Directors and content owners while subscription will take about 30 per cent,’’ he said.

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Mohammed described Nollywood and Nigerian music industry as the pride of the continent.

According to him, Nollywood is the second-largest Tv in the world creating about 2000 movies annually while music industry alone in 2020 generated 7.7 billion US dollars.

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