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Lai Mohammed Reveals How NTA Can Compete With CNN

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Lai Mohammed (Image courtesy Facebook)

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Minister of Information, Lai Mohammed, has said that the Nigerian Television Authority (NTA) can compete with the likes of Cable News Network (CNN) if his ministry got the $500 million loan request approved.

Mohammed made this known when appeared before the Senate Committee on Local and Foreign loans on Monday.

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According to the minister, NTA can only compete with international media unless the station is digitised and seen all over the world.

Mohammed added that the money requested is part of the $30 billion loan President Muhammadu Buhari is asking the national assembly to approve.

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“If this project is approved, there will be more visibility for our people in the music, fashion and film industries,” he said.

“In 2014, we made $23 million from music alone and about $53 million in 2020 and we are looking forward to making $83 million in 2025.

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“You can imagine the kind of growth we will have if only we digitise all the NTA stations in the country.”

The minister also said the creative industry is a major employer of the youth.

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“Apart from agriculture, which is the largest employer of labour in Nigeria, especially the youths, the next largest employer of labour is the creative industry,” he said.

“The International Telecommunication Union (ITU) in 2006 gave June 17, 2015 as deadline for all members of the organisation to migrate from analogue to digital.

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“Regrettably, we were unable to meet the deadline along-side most countries in sub-Saharan Africa, the deadline was moved to 2017, which was not reliable and today the target is June 17, 2020.”

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Lai Mohammed Reveals How NTA Can Compete With CNN

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