Don Jazzy is household name; his music style and beat arrangement are easily recognisable. To some he’s slightly over rated, to others a revolutionary in the music industry; but the fact remains, Don Jazzy is a jack-of-all-trade and a master of all. One might ask how so? Well, here’s how:
By being a producer, businessman and a performer, he has managed to maintain all three, while remaining relevant and inspired more producers to do same.
The producer: Don Jazzy’s experience with music producing emerged during his time in the UK, working with various artistes such as JJC and the 419 Squad, Kaz and D’banj. In 2004 Don Jazzy partnered with D’banj and created Mo’Hits label. In 2005 he had produced D’banj’s debut album No long thing; the following year he produced the same artistes sophomore album Rundown Funk You Up containing the hit track Why me.
Between 2007 – 2008 Don Jazzy produced the Mo’ Hits All Stars album, and Recording Artist Wande Coal’s debut album Mushin 2 Mo’Hits. At this point Don Jazzy was already a brand in the music industry and many had already taken notice of this outside Nigeria.
In 2010 Don Jazzy produced the hit single Mr Endowed (Remix) by D’banj feat Snoop Dogg, the subsequent year Don Jazzy was signed to Kanye West’s Label G.O.O.D MUSIC as a producer; he went on to work with Jay-Z and Kanye on the production of the song Lift off featuring Beyonce from album Watch the Throne.
By 2012, Don Jazzy produced the hit song Oliver Twist that cut across borders placing him on the international scene.
The Performer: Although not the conventional performer, He has worked with numerous artistes in the industry. He has also sold out tickets at venues around the world. Tracks such as Eminado, Dorobucci, Adaobi and Godwin are catchy songs that anyone could groove to.
The business man: The Industry is not just about the music but it’s also a corporate environment, Don Jazzy taps into the fact that one must not limit himself to creating music, but also harnessing it as a commodity. As corny as it might sound, the producer is bankable and whatever he touches turns to gold. He is also the CEO and founder of Mavin Records and have some of the biggest artistes currently signed to the label; his music is his trademark making him marketable. Various brand both local and International has sought to make him their ambassador such as telecommunications giant MTN, Johnnie Walker Scotch Whiskey and Samsung to name a few.
Don jazzy has been compared to American producers such as Dr Dre and Timberland. He was one of the very few who tapped into the benefits of social media and used it to his advantage. He uses this to promote his work and the artistes who are signed under the Mavin label.
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