The program every two months through Apple Music’s editorial team will select one artist from Africa and amplify their music to its users in 167 countries across the world.
The Africa Rising initiative also includes an accompanying playlist featuring songs in different genres from some of the continent’s new and emerging artists.
“I have always used Apple Music, seeing my favorite artists on playlist covers and features but here I am looking pretty as Apple Music’s first Africa Rising artist. I am overwhelmed, dreams really do come true,”
Omah lay who said he started making music as a teenager, got his first big break in 2020, he released two songs that earned him air time on radio in Rivers State, Nigeria.