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Red Cross apologize after ‘Racist’ swimming pool poster ‘portraying black children as not cool’ sparks Twitter outrage



The American Red Cross has apologized after a poster depicting pool safety rules was circulated on Twitter and slammed by users for being “super racist.”

The poster, which shows a crowd of cartoon children committing an array of poolside do’s and dont’s, was spotted at the Salida Pool and Recreation Department in Salida, Colorado by a twitter user who uploaded the picture causing a lot of backlash. As you can see, it’s only the black kids that are doing things that aren’t cool in the pool …

In a statement , the American Red Cross said: “The American Red Cross appreciates and is sensitive to the concerns raised regarding one of the water safety posters we produced.

“We deeply apologize for any misunderstanding, as it was absolutely not our intent to offend anyone.

“As one of the nation’s oldest and largest humanitarian organizations, we are committed to diversity and inclusion in all that we do, every day.

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“To this end, we have removed the poster from our website and Swim App and have discontinued production.

“We have notified all of our partner aquatic facilities requesting they take down the poster.”

“Our organization has emphasized to our partners and on social media that it was absolutely not our intent to offend anyone and apologized for this inadvertent action.”


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