A clothing line is a collection of garments on a theme, or for a particular season. It could be for a limited time and will change. It is a subsidiary of a parent company.
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The first Nigerian star to venture into business is no other person than Genevieve Nnaji, our favoutite thespian. Although there’s no official record to determine who actually made the first attempt to launch a clothing line in Nigerian as an actor, one thing we know is that Genevieve belongs to the first pool of people to start this business.
Her clothing line known as St Genevieve is a fashion brand that infuses her personal style into creating fabulous dresses for women. Nnaji’s clothing line boasts of a wide range of casual to stylish ready to wear dresses, trousers, tops, and skirts.
She collaborated with Jumia Nigeria to lauch the clothing line back in 2014. Unfortunately St Genevieve hasn’t been vibrant and not ‘all over the place’ like we have all eneviasged but the effort she put itto is worth every shred of spotlight.