Connect with us

Entertainment

SM Entertainment’s New K-Pop Girl Group “aespa” Will Feature Human and Virtual Members

\"According

SM Entertainment’s New K-Pop Girl Group “aespa” Will Feature Human and Virtual Members

During this year’s World Cultural Industry Forum, Lee Soo-man, founder of K-pop powerhouse SM Entertainment revealed his vision for the future of entertainment. Touching on what he calls the SMCU (SM Culture Universe), Lee introduced his company’s upcoming rookie girl group, “aespa.” aespa is the combination of “æ”, Avatar X Experience, and “aspect”, to express SM’s upcoming double-sided experience.

Kicking off the SMCU, aespa will feature both human and virtual members that serve to usher in a new outlook for K-pop. The group will be rooted in an innovative story universe that surpasses the boundaries of the real world and the virtual world. aespa will debut a new sense of entertainment through music, lyrics, videos, visuals, performances and more. Apparently, the real-life members of aespa will carry out offline promotions just like any other SM artist, but within the virtual world, their avatars will also engage in unique promotions.

According to Lee Soo-man, “The members who reside in the real world and the avatar members who reside in the virtual world meet up in a middle world, the digital world, where they communicate, empathize, and grow together. aespa is a new group where the members of the real world and the avatar members of the virtual world coexist, supporting and assisting one another, and they are able to promote together with a revolutionary identity. The real-life members and the avatar members are separate organisms, and the avatar members have AI brains that allow for them to converse and to support the real members, even befriending them, sharing information, as well as going back and forth from one world to another.”

To offer a better idea of the “Virtual Member System,” SM Entertainment revealed human members Ningning and Karina, followed by virtual member æ-Karina. In a special interview film, Karina and her virtual counterpart, æ-Karina touched on their first encounter and how they were connected by someone named “Navis.”

Advertisement

Entertainment

AFRIMA President speaks on fostering collaboration within African music community as BridgeAfric launches in Malawi |

Latest entertainment gist

The President/Executive Producer, All Africa Music Awards, AFRIMA, Mike Dada, would be sharing his thought at the BridgeAfric’s Southern Africa launch in Malawi on March 23, 2024.

It is in continuation of promoting and showcasing African artistes, providing them with platforms to reach a global audience beyond their home countries,

BridgeAfric is a revolutionary initiative aimed at connecting African artistes and industry professionals across the continent led by the dynamic Victoria Nkong.

Also Read:

With the theme; importance of fostering collaboration within the African music community, Dada would be speaking on the significance of working together in promoting African music on a global scale.

In his statement, the AFRIMA President noted that there are potential for growth and success that come from uniting artistes, producers, and other stakeholders in the industry.

Dada, who lauded BridgAfric for its efforts in connecting Malawians artistes with industry professionals, helping them to build their careers and reach a wider audience, said he is committed to supporting initiatives like BridgAfric that empower African artists and promote the rich diversity of African music. He believes that by working together, they can create a more vibrant and inclusive music industry that celebrates the talent and creativity of artists from across the continent.

“This is very significant for the growth, development and promotion of the arts and music industry in Africa, especially when you look at it from the point of view of collaborations, the Malawi music industry and connecting to the center of the journey of the ongoing movements and the development of the African industry to the global audience,” Dada submitted.

Advertisement
Continue Reading

Entertainment

South African billionaire commits suicide

Latest entertainment gist

A South African billionaire, Markus Jooste has committed suicide as he was found dead with a gunshot wound near Cape Town.

It was reported that the billionaire shot himself in the head while taking a walk just few minutes from his Stellenbosch home.

The former Steinhoff CEO had been involved in an accounting fraud scandal as he got a hefty fine on Wednesday.

Police are investigating, stating that no foul play is suspected.

“It is alleged that the victim sustained a gunshot wound at around 1520 (local time) at Kwaaiwater and succumbed to death on his way to hospital,” Western Cape police spokesperson Colonel Andre Traut said in a statement.

Jooste’s death comes after a fine from the Financial Sector Conduct Authority for false financial statements linked to Steinhoff’s near-collapse in 2017 due to accounting irregularities. 

Advertisement
Continue Reading

Entertainment

El-Rufai Speaks On Dumping APC For SDP

Latest entertainment gist

A former Governor of Kaduna State, Nasir El-Rufai, has denied rumours of his planned defection of the All Progressives Congress (APC) to the Social Democratic Party (SDP).

El-Rufai made an unexpected appearance at the SDP National Secretariat in Abuja on Wednesday.

The National Chairman of the SDP, Shehu Musa Gabam, and other chieftains of the party received the former Kaduna governor.

Reacting in a statement on Thursday issued by his spokesman, Muyiwa Adekeye, El-Rufai said he only visited the SDP headquarters to return a visit to the party’s chairman.

The former Minister said Gabam was among his friends who took part in the break of the Ramadan fast (Iftar) at his house in Abuja on Tuesday.

El-Rufai said he is known for being open and forthright, adding that his political decisions would not be subjected to speculation.

Advertisement
Continue Reading

Most Popular

X

Copyright © 2022 Lifestyle Nigeria