Nigeria’s leading frozen sweetened yoghurt brand, SuperYogo has commended Muslim faithfuls for a peaceful, successful and rewarding month-long Ramadan fasting period in fulfilment of the fourth pillar of Islam. Observing this spiritual activity entails a commitment to communal bonding, prayers and abstinence but also a time for replenishment and revitalization.
To herald the season, SuperYogo launched a Ramadan Campaign tagged “Goodness for the Season,” It offered an opportunity to further highlight the nourishing and revitalizing benefits of the brand as well as share goodness inherent in every pack of SuperYogo for replenishment in the spirit of the season. The campaign involved providing packages of SuperYogo filled with nourishing goodness across several mosques & praying grounds around the country. It culminated on Eid El Fitri day at the Eid Praying Ground, Alausa, Ikeja.
Over 2,000 Muslim consumers were offered take home meals at the Eid praying ground in Alausa on Tuesday as the brand felicitated with Muslims this season. SuperYogo is a refreshing – Nourishing, brain and body snack which can be consumed anywhere to refuel the body.
Alhaja Moji Oseni, an Islamic faithful at the Central Mosque, Alausa commended SuperYogo for the initiative. She stated that SuperYogo was is her go to quality frozen sweetened yogurt brand of choice whenever the need for nourishment and replenishment arose during the Ramadan.
“I am glad at the gesture of support and identification with Muslim faithfuls from this beloved brand as we nourished our souls as well as our bodies. The Ramadan period is a time for generosity, communal bonding, sharing love as well as nourishment” she stated
Brand Manager, SuperYogo, Abimbola Odimayo-Olabode, said the Ramadan campaign tagged “Goodness for the Season” reinforces top of mind consciousness by showcasing the brand as the frozen sweetened yoghurt with superior offer to its teeming consumers in the Muslim community.
“We join our Muslim brothers and sisters to celebrate this Eid el-Fitri. The fasting and prayers over the past month have been an opportunity to receive spiritual blessings. In the same way, we want them to enjoy physical replenishment by taking the nutritious goodness of SuperYogo and sharing it with their loved ones and members of their community.”
Felicitating with the Muslim faithful, Head of Marketing, FanMilk/Danone, Jennifer Balogun, stated that as a brand that is close to our consumers, we know how especially significant the Ramadan is to them.
“We understand that having the right nutrition to power through the day is essential. Therefore, through our “Goodness for the Season” Ramadan campaign, we continue championing the nutritious and delicious SuperYogo offerings to consumers so that they can stay nourished, energised and keep going no matter what they set out to achieve” she added
The natural goodness of the nutritious and refreshing SuperYogo is available in Plain Sweetened, Lemon flavours and comes in 70ml, 145ml & 180ml pack sizes.