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The Congo Dandies: living in poverty and spending a fortune to look like a million dollars



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“La Sape” is a unique movement based in Congo that unites fashion-conscious men who are ready to splurge money they don’t really have on designer clothes. Dressing in stark contrast with their surroundings, these elegant ambiance-makers become true local celebrities… but this fame comes at a price.

The Republic of the Congo in Central Africa can’t boast of high standards of living. Yet, there are men here who are prepared to spend a fortune on designer suits. They call themselves “sapeurs” – members of the “La Sape” movement. “La Sape” comes from French and stands for “The Society of Ambiance-Makers and Elegant People”. For its adherents, it’s all about style and elegance, the right combination of colours and textures, brand-names and the highest quality materials. They derive true joy from showing off their attire on the streets of Brazzaville – the country’s capital and the centre of the “La Sape” movement. Walking down dusty streets lined with clay houses, they turn heads and feel like kings. And there’s no price they won’t pay for this.

In fact, behind the image of success these dandies project, there are often stories of significant financial troubles caused by their extravagant hobby. To afford the price tag of their designer clothes, “sapeurs” have to save, borrow and even steal money, sometimes bringing ruin to their families. But even the grim consequences of their indulgent dressing habits often don’t stop “sapeurs” from spending money they don’t really have. They are in constant competition with each other and investing in their image is more important to them than improving their living conditions. Dressing smartly becomes a true addiction that is very hard to conquer.

However, some “sapeurs” do strive to find a balance between looking chic and being reasonable with their spending. They insist that the “La Sape” movement isn’t about designer suits but rather developing impeccable taste. They make an emphasis on learning to dress well but within one’s means. This way, style and elegance will demand fewer sacrifices from their devotees and will be accessible to more sophisticated men.

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AFRIMA President speaks on fostering collaboration within African music community as BridgeAfric launches in Malawi |

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The President/Executive Producer, All Africa Music Awards, AFRIMA, Mike Dada, would be sharing his thought at the BridgeAfric’s Southern Africa launch in Malawi on March 23, 2024.

It is in continuation of promoting and showcasing African artistes, providing them with platforms to reach a global audience beyond their home countries,

BridgeAfric is a revolutionary initiative aimed at connecting African artistes and industry professionals across the continent led by the dynamic Victoria Nkong.

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With the theme; importance of fostering collaboration within the African music community, Dada would be speaking on the significance of working together in promoting African music on a global scale.

In his statement, the AFRIMA President noted that there are potential for growth and success that come from uniting artistes, producers, and other stakeholders in the industry.

Dada, who lauded BridgAfric for its efforts in connecting Malawians artistes with industry professionals, helping them to build their careers and reach a wider audience, said he is committed to supporting initiatives like BridgAfric that empower African artists and promote the rich diversity of African music. He believes that by working together, they can create a more vibrant and inclusive music industry that celebrates the talent and creativity of artists from across the continent.

“This is very significant for the growth, development and promotion of the arts and music industry in Africa, especially when you look at it from the point of view of collaborations, the Malawi music industry and connecting to the center of the journey of the ongoing movements and the development of the African industry to the global audience,” Dada submitted.

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South African billionaire commits suicide

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A South African billionaire, Markus Jooste has committed suicide as he was found dead with a gunshot wound near Cape Town.

It was reported that the billionaire shot himself in the head while taking a walk just few minutes from his Stellenbosch home.

The former Steinhoff CEO had been involved in an accounting fraud scandal as he got a hefty fine on Wednesday.

Police are investigating, stating that no foul play is suspected.

“It is alleged that the victim sustained a gunshot wound at around 1520 (local time) at Kwaaiwater and succumbed to death on his way to hospital,” Western Cape police spokesperson Colonel Andre Traut said in a statement.

Jooste’s death comes after a fine from the Financial Sector Conduct Authority for false financial statements linked to Steinhoff’s near-collapse in 2017 due to accounting irregularities. 

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El-Rufai Speaks On Dumping APC For SDP

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A former Governor of Kaduna State, Nasir El-Rufai, has denied rumours of his planned defection of the All Progressives Congress (APC) to the Social Democratic Party (SDP).

El-Rufai made an unexpected appearance at the SDP National Secretariat in Abuja on Wednesday.

The National Chairman of the SDP, Shehu Musa Gabam, and other chieftains of the party received the former Kaduna governor.

Reacting in a statement on Thursday issued by his spokesman, Muyiwa Adekeye, El-Rufai said he only visited the SDP headquarters to return a visit to the party’s chairman.

The former Minister said Gabam was among his friends who took part in the break of the Ramadan fast (Iftar) at his house in Abuja on Tuesday.

El-Rufai said he is known for being open and forthright, adding that his political decisions would not be subjected to speculation.

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