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The Role Of Social Media In A Modern Society

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In today’s society, the use of social media has become a necessary daily scheme. Social media has become a medium through which people get to know what is happening and what is in vogue amidst other things, and knowing, as soon as possible. The platform plays a very important role in today’s life, as it includes web-based online tools that enable people to discover and learn new information, share ideas, interact with new people and organizations. It has changed the way people live their lives today, making communication much easier.

Just several years ago, many people did not even suspect the possibilities that popular social networks such as Facebook and Twitter can provide in terms of communication.
When looking at the role of social media in today’s society, one has to take note of the value social media has added and how it has impacted society.
As a result of the various means through which social media has been transformed, below are some of the roles of social media in modern society;
Social Media as a means of employment
With the rise in the use of social media, thanks to technology, millions of people worldwide have a means of living. Job titles and descriptions like content creator, social media manager, SEO specialist, social media specialist, community manager, brand ambassador, creative director, digital marketing manager, content strategist, content manager, and many more have been created as means for organizations to have easy access to their customers. Even as individuals, you get to sell yourself on social media. By being a content creator who puts out content via social media be it on Instagram, Twitter, Facebook, etc. one gets paid. A growing and now established trend is the more followers you have, the more brands approach you to help advertise their brands and you in turn get paid.
Social media has created a means of employment not just for organizations but for individuals likewise.

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A tool for mass communication
Mass media are technologies intended to reach a mass audience. Much more than before social media has become the primary means of communication used to reach the vast majority of the general public. Before the most common platforms for mass media are newspapers, magazines, radio, television, but now social media has taken over via the internet and several marketing apps developed such as Instagram, Twitter, Facebook, Youtube, etc. Most viral news, videos, to mention a few, usually get the term viral by how fast they spread on social media. Undoubtedly, social media has become one of the best platforms for mass communication.social mediaA Voice for The Masses
Yes, indeed, social media is a voice for the masses. Considering the democratic system of Government we operate in Nigeria, people have the right and liberty to speak their minds and say it as it is. One major app that has helped fuel this desire in people is Twitter.
If you want the government to hear your voice, if you want a particular societal ill to be stopped or addressed, if you want a culprit to be caught, social media is the perfect microphone to speak with it. Platforms like radio, television do not speak as loud as social media does.
For instance, the #EndSARS protest that eventually and manifested into a physical protest initially started from people speaking out on social media.
The focus of the government was brought to the atrocities been done by SARS officials to Nigerians through social media. The voice created by social media is so loud that even the President and international bodies hear/listen.


A tool for communication
One of the basic roles of social media is communication. Social media platforms such as Instagram, Twitter, Facebook, etc. were initially created to enhance and grow communication amongst people both home and abroad. To date, they still serve this purpose and have only been taken steps further with the addition of various features at different points to make communication easier. Social media has become one of the largest networks in the world by means of which people can share, exchange views, images, and photos even videos.A means for awareness campaign/promotion
When it comes to raising funds or helping the needy, social media is always a big platform to raise millions of naira for charity. Coming to creating awareness and sensitizing, social media is the tool. Also, promotion on social media has gained a lot of confidence in the world of business and entertainment, people can promote their work and increase the fanbase by sharing information about their events, brands, and themselves.
Through this platform, they can raise funds and monetize their works, entrepreneurs can get information on what the people feel about their products through reviews, and many more.

A marketing tool
Another major role that social media now serves as a result of its modification and advancement is marketing in today’s society. Most celebrities are brand ambassadors of one product or the other and are able to market these products with the help of social media. The popularity and presence a brand has on social media helps their marketing strategy and eventually, the meeting of their target and goals.
Social media has become a medium that is now included in the marketing plan of organizations when coming up with a marketing strategy to plan for their product(s).

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“Stay Away From Friends Who Become Moody When You Start Doing Well In Life” – Erica Advises Fans

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Reality star, Erica Nlewedim, has advised people on the type of friends to avoid.

FAN-DRAGS-ERICA-FOR-KISSING-IN-A-MOVIE-KOKO-TV-NGThe actress in a post shared on her Instagram page said people should stay away from friends who are not happy when one is making it in life.

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According to the reality star, such friends often use headache as excuses when asked what’s wrong or they try to compliment their friends on the wrong way.
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After Losing Brother, Ada Karl Loses Car, Phone To Robbers At Gun Point

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Nollywood actress Ada Karl has had a threat to her safety following her brother’s death, and has lost her phone and car to armed robbers who stripped her
The actress who recently arrived Nigeria from the UK took to her Instagram page to share the news of the occurrence, asking her fans, followers and all Nigerians to be safe.Ada Karl at 36
Recall that Ada Karl had tagged her 36th birthday the worst one she’s ever had as she lost her elder brother few weeks before and could not help but mourn him in every she put out before and on her birthday. In a recent IG post, she shared a video of the bruises and wound she suffered on her face and elbow, acknowledging God for giving her a second chance of living. “He gave me a 2nd chance to live🙏🏽
Read also: Lagos-Ibadan Expressway: 11 Adults And 3 Children Burnt To Death In Fatal Highway Accident
Giving the details of the recent incident in an Instagram post, the actress shared a video of herself, stating that though the insecurity in Nigeria is at its worst state, she still believes in the nation. “Asaba, Delta State,Nigeria. 3days after my birthday. One Month after I got back to Naija. Robbed at gun-point.”Ada Karl Asking her fans to be careful, she added, “Be careful out there guys, the INSECURITY in Nigeria is at it’s worst state. Yes I still believe in Nigeria! No we can’t runaway, we all must join hands & make it a great nation. Just wondering how my siblings would have coped with two bodies at the morgue at same time. Currently CARLESS & PHONELESS but not LIFELESS – Thank you JESUS Can be reached now via my PA +234 906 775 9261 #Themonsterstheybreed”, she wrote.
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A post shared by ADA KARL (@adakarl1)

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A post shared by ADA KARL (@adakarl1)

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“Maintain This Regional Unity” – MASSOB Lauds Southern Govts Over Stance On Open Grazing

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The leadership of the Movement for the Actualization of the Sovereign State of Biafra (MASSOB) has lauded the decision of the Southern Governors to clamp down on open grazing.

According to MASSOB, the Southern Governors Forum in banning open grazing by Fulani herdsmen is a bold step being taken to protect the citizens of the region.

MASSOB released a statement to commend the initiative of Southern Governors as they want to stop the activities of Fulani herdmen.

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The statement read.“The unanimous decision of the southern region governors in banning the open grazing by Fulani herdsmen and insistence on national dialogue have suddenly aroused and stirred up the frustrated anger and insensitivity of the northern leaders and their clueless president Muhamadu Buhari through Arewa Consultative Forum (ACF) which opposed the position of the southern region governors Forum in banning open grazing.

“The Hausa Fulani people are fearful cowards, they only depend on the indigenous people of the Middle Belt region to carry out their political, subjective domination, religious and economical wars against the southern region.

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“MASSOB advises that the indigenous people of the Middle Belt region unanimously oppose every external pressure of the Fulani oligarchy to subject them as political tools of waging war against the southern region.

“The indigenous people of the Middle Belt region must join the southern region in their quest for political emancipation from the subjective domination of Fulani oligarchy,”

Source: www.Ghgossip.com

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