Nigerian Singer Tiwa Savage has revealed how she got into the Nigeria Music Industry, penetrated the market, and then expanded her brand to Africa as a whole.
This was the second part of her interview with Ebuka Obi-Uchendu titled “Black Box interview” on Bounce Live Radio.
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In her account, she said she was inspired by D’Banj when she was living in LA at the time. However, she said she didn’t want to be one singer who will be described as average in America because she saw Nigeria/Africa Music was gradually getting international recognition.
Tiwa Savage said it wasn’t easy to move to Nigeria because, she was rejected by all record labels she applied to, including Mo Hits and Banki W’s EME.
She said, her ex-husband, Tee Billz told them to start their own record label which they labelled ‘323 Entertainment’.
And since then, she workd the ladder to the top and now one of the most sought for Africa female artist.