Association Of Voice-Over Artistes (AVOA) Nigeria has reacted to the Advertising Regulatory Council of Nigeria (ARCON)’s ban on the use of foreign models and foreign voice artists on the Nigerian advertising medium/media.
Lifestyle Nigeria reports that ARCON which was formally the Advertising Practitioners Council of Nigeria (APCON) announced the ban on Monday.
According to ARCON, “All advertisements, advertising and marketing communications materials are to make use of only Nigerian models and Voice-over artists.”
It, however, noted that “Ongoing campaigns are permitted to run out their terms, however subsequent applications for revalidation for continued exposure of such materials will not be granted by the Advertising Standards Panel (ASP).”
In reaction to this, AVOA in a statement signed by its President, Segun Arinze, welcomed the development.
The statement read, “It’s an enabling regulation that favours the local industry, especially at a time Nigeria is in dire need of sufficient platforms for its teeming youth population. This is a clear demonstration of responsiveness on the part of ARCON.
“It is now left to us in the various Guilds and Associations to put our acts together and ensure that Nigeria is not only capable of filling all gaps but the capacity to project these talents to the world.
“For us at the Association of Voice Over Artistes (AVOA) Nigeria, it is a new dawn, and we are already at work on how to position our members to fill those gaps.”